By Erwin Mahoud
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Definitely, Parisian brands love our city. After PNY hamburgers it’s W.A.J. who arrives in Lille!
Who said, that healthy meals must be boring? Of course not W.A.J. who had just put his suitcases in Lille. With his “California food” that is “sexy and healthy” at the same time, We are juice wants to help us combine balance and pleasure.
healthy juice bar
When Melanie Eram Drubinny launched WAJ in Paris five years ago, she had a very specific idea: to create a healthy and balanced street food concept with fresh and organic products. It starts by offering juices, but not any juices. “They are designed by a nutritionist. In addition to fruits and vegetables, every recipe contains a superfood. »
For example, flax seeds are rich in protein and magnesium, spirulina is rich in antioxidant nutrients, or even urucum, which is a storehouse of beta-carotene. “When consumed regularly, these juices benefit the body,” says Melanie. WAJ also makes protein shakes perfect for athletes and even collagen shakes for beautiful skin.
Dishes for all diets
Juice bar located at 16and district of Paris, then became a Californian dining room. “We also wanted our customers to be able to come and eat with us,” explains the founder of We Are Juice.
With the support of a chef, the teams develop recipes that are both fun and delicious, but always healthy. “I wanted to show that “good food” does not necessarily mean “boring” and that it can also be fun. »
Melanie also wants to cater to all diets, offering dishes that can be suitable for vegetarians, vegans and people with gluten intolerance.
Toasted sandwiches, vegan chicken…
For a gourmet and healthy lunch or dinner, you can order burrito-style toast sandwiches. In one of the moments we find tomato jam, two soft-boiled eggs, avocado, mozzarella, baby spinach wrapped in a spinach pancake. The burrito also comes with chicken or vegan chicken from Les Nouveaux Fermiers.
“We have a black sandwich because the bread is cooked on coals, which improves digestion. Also included are green vegetable detox salads “to get your body ready for summer.” Or vegetable curry with cabbage in winter and tomatoes in summer. To round off your meal, desserts such as brooches, chocolate cake, or banana bread are gluten-free. And the acai bowl is naturally sweetened with bananas.
Delivery and takeaway
The WAJ concept was a great success in Paris. Enough to make Melanie want to explore the new playground. Lille imposes itself naturally due to its proximity to the capital. “This is a city that I already know because I opened a sushi shop there on Place Béthune,” explains a young woman who has been with the group for 15 years. But to test her brand on the people of Lille, the founder of WAJ is the first to deliver. “And if it works, we’ll look at the rest. »
The colorful and healthy WAJ menu has been available since mid-April in Lille for pickup and delivery via Uber Eats and Deliveroo. Soon it will be possible to order directly on the website at 149 rue Nationale, where the We Are Juice kitchen is located.
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