MyBrazil raises €1 million for France rollout, funding

MyBrazil raises €1 million for France rollout, funding

With its cold-pressed fruit and vegetable juices – free from additives and preservatives – bottled with a vibrant design, breathing sunshine, My Brazil continues to attract investors. Startup founded in December 2015 Benjamin Dubois, Augustin Jourdieu and Leonardo Santos just closed the second fundraiser.

Expand your distribution network

Transaction amount: 1 million euro. This is almost four times the amount of the first fundraiser held by MyBrazil in the summer of 2017 (€255,000). This new fundraiser was held with investment fund Generis Capital Partners, bpifrance and five prominent business angels. ” This will allow us to grow throughout the territory, increasing our distribution network from 1,000 to 10,000 resellers. “explains Benjamin Dubois, co-founder and president of MyBrazil. All in less than two years. Because the startup gets most of its revenue from its distribution network, divided into outbound catering (RHD) – bakeries, pubs, cafes, salad bars , hotels (Accor group), collective catering (Sodexo)… – and large and medium stores (GMS) MyBrazil has been mentioned for a year in Monop’, since last March in Monoprix and took its first steps in Franprix a few days ago . ” Our goal is to have our products available everywhere, not just in urban areas, as has been the case so far. said the president of MyBrazil.



MyBrazil employs about ten people.
– My Brazil

After founded his development in Paris, young shoots grown at Essec Ventures are gradually spreading to other cities and are now aimed at all of France. A challenge that MyBrazil intends to take on by continuing to rely on RHD but undermined by the coronavirus health crisis and supermarkets. ” Even if many young brands are reluctant to go to supermarkets, our experience has shown the benefits large territorial network ”, supported by Benjamin Dubois.

Juice bars for recipe testing

At the same time, MyBrazil continues to operate juice bars, beach-like shacks set up at the exits of offices or at stations, but suspended due to the Covid-19 epidemic, including those turned on during the summer. On the other hand, it is out of the question to put an end to it: even if it is only 5% of MyBrazil’s total turnover, this activity allows us to identify the recipes that work best and then produce them on a larger scale. . While its ephemeral juice bars are not reopening, MyBrazil is aiming for a turnover of 2 million euros this year, up from 2019. And already thinking about next fundraiser : “ In the next two years, we plan to reopen our capital.reveals startup co-founder. First for the possible launch of a new line, and then for attack international . »



MyBrazil juice bars are beach bar-like huts set up at the exit of offices or transit areas.
– My Brazil