There is a private “club” for macaroni and cheese lovers.

There is a private “club” for macaroni and cheese lovers.

In the United States, the Kraft brand is known and respected for making macaroni and cheese available to the general public through easy-to-use (almost) ready-to-eat meals. Over the years, Kraft has refined its original recipe with slightly more daring creations such as pumpkin, frozen foods, or candy.

Today, Kraft wants to take it a step further by offering its most ardent supporters and fans the opportunity to join a private and exclusive “club” that will allow them to taste exclusively the brand’s new flavors. As such, “Kraft FLVRS Club” will be the only way to experience new Kraft products, whose next creations – flavor sachets to enhance the flavor of your macaroni and cheese – already look amazing, between pizza, ranch and buffalo.

“We know die-hard craft macaroni and cheese dinner fans are always excited about new ways to enjoy a soothing plate of our iconic macaroni and cheese.Maya McDonald, Head of Marketing Activation at Kraft Heinz, explained. The FLVRS Club is for fans who want to expand their mac and cheese horizons with these limited edition packs that bring the flavor we love to our favorite comfort food.”

To try your luck to enter the club, it’s here.