The fast food chain specializing in KFC fried chicken will dine in Fry Village on Friday, November 26, 2021 to counter Black Friday. In the program: free tenders.
KFC was looking for a city that did not have a restaurant – revealing photo Rémi Wafflart / L’Union Reims
“This is a new concept and will only be seen in Fry this year.”provide communication services for the giant KFC: on Friday, November 26, 2021, at noon in the village of Brion, an ephemeral restaurant will be opened.
The choice of date and place, of course, does not matter. The fast food chain reveals it wants to look at Black Friday from the opposite perspective: “We wanted to impress and offer a moment of pause and share on this symbolic day. During this period, we often find ourselves isolated in a frenzy for discounts, glued to our cell phone or queuing at stores. »
Choice of “city on a human scale”
Therefore, KFC was looking for “Small town”where it has not yet been and where “It’s habitual to get to know each other, find each other, experience moments together”. Fray village, less than 200 inhabitants, “then imposed herself because of the many meanings his name can take depending on its pronunciation or spelling”.
converted barn
The ephemeral restaurant will be located at 6 Rue Charles-Pijon, in a private barn. Tables will be set this way, so a medical pass will be required. And they will be the only ones on the menu iconic tenders®what will be done on site.